How SEO Helps to Reach Your customers

The Real aim of SEO

Why do people use search engines?

• To find solutions to problems
• To compare options before buying
• To learn about something quickly
• To make wise decisions

When your brand comes first in front of someone during that exact moment of their search,you’re not disturbing them.but you’re serving them.That’s the power of SEO . It doesn’t force them ;It shows when it need 

Moreover, it appears for the right audience.

SEO vs Paid Ads

Yes, you get quick results from paid advertisements.But SEO builds long-term relationships with your customers.When your website appears organically in search results, it builds trust because people know you’re not paid to be there. You’re there because your offer and content meet customers needs.

With the right SEO strategy:

• You attract people who are already looking for your solution
• You filter out unwanted traffic
• You convert intent into action—whether it’s a form fill, a sign-up, or a sale
• You convert the intent into action- whatever if it’s a form fill, a sign-up, or a sale

Now let’s explore how that worked in the real world.

Case Study: How to Reaching the Correct Job Seekers and Employers with SEO for an online recruitment platform

Client: An online Recruitment Platform (Confidential)

My client is a career-matching website that is designed  to do more than just  post job openings. Its mission? To match job seekers with positions that fit their qualifications,  goals, and values while assisting employers to find candidates who truly share their values

When I began working with the client team, the concept was strong, but the platform used a non-target audience or unnecessary traffic. They were attracting thousands of visitors but not the right ones. Most bounced. Few signed up. Fewer still completed their profiles.

The Challenge

online recruitment platform had a sleek UI and a promising algorithm,but it facing several SEO challenges:

• Low conversion rates from organic traffic
• Poor keyword targeting (ranking for high-volume but low-intent search terms)
• Lack of visibility in niche job categories
• Duplicate or thin content on job listing pages

Although they knew SEO was important, their team wasn’t sure how or where to concentrate.

Step 1: Keyword Research with target audience, Not Just Volume

The first step was realigning their keyword strategy. Their blog was focusing on highly competitive keywords like “jobs near me” and “job search websites,” which generated traffic, but from people who were either passively searching or already using major job sites.

We started to long-tail, intent-driven keywords, such as:

• “Remote marketing jobs for entry-level grads”
• “Jobs for creative people who don’t want a 9-5”
• “Companies hiring based on soft skills”
• “How to find a job that matches your personality”

This change helped bring in people who were actively looking for a job that fit with their values.

Step 2: Content That reach to Real Job Seekers

Next, we redesigned the blog content strategy. Instead of just lists and keyword-stuffed pages, we crafted storytelling , articles with answers focused on non-traditional job searches, career discovery, and job culture fit.

Some standout blog titles:

• “Why Your Resume Isn’t the Problem—It’s the Job You’re Chasing”
• “Finding a Job That Matches Your Values: A 5-Step Framework”
• “What Type of Work Environment Actually Fits Your Personality?”

Each post was optimized for a specific keyword, but more importantly—it was written for real people in transition, stuck, or actively seeking change.

Step 3: Technical SEO Cleanup

The platform had some structural challenges:

• Slow loading times on mobile
• Job pages not indexed 
• Multiple job listings with duplicate metadata

Fixes included:

• Compressing images and enabling lazy load
• Adding structured data (schema) to job listings
• Creating dynamic meta tags using role, location, and company name
• Setting up canonical URLs for repeated listings

Step 4: Employer-Facing SEO

My client platform  wasn’t just for job seekers, it also needed to attract employers. So, we created dedicated landing pages for employers in specific sectors (e.g., “Hiring for hospitality roles?” or “Looking for culture fit in tech?”). These were optimized for keywords like:

• “Hire soft-skill oriented employees”
• “Find job seekers who match our values”
• “Best job boards for startup hiring”

This B2B SEO layer improved My client platform reach on both ends of the hiring equation.

Results After 5 Months

Here’s what happened when the strategy aligned with intent:

• Organic traffic increased by 148%
• Bounce rate decreased by 37%
• Job seeker sign-ups grew by 220%
•  Employer inquiries rose by 58%
• Over 170 keywords ranked in the top 10 (including long-tail terms around “job culture fit” and “personality-based hiring”)

One of the highest-performing blog posts ranked for the keyword: “how to find a job that matches your values”—and consistently brought in visitors who stayed longer and converted faster.

Final Word

didn’t win the SEO game by shouting louder. They won by listening better—to their users, to search behavior, and to their niche.

My  client platform didn’t win the SEO game by shouting louder. They won by listening better to their users, to search behavior, and to their niche.

If you run a startup or digital platform and want to connect with a specific audience, don’t fall into the trap of chasing traffic. Use SEO to connect deeply with people who are already looking for what you offer; they just haven’t found you yet.

And that’s what smart SEO does.

Why I Built This Portfolio

You may wonder, why not just work behind the scenes for agencies or clients?

Because I believe in ownership. This blog, this website—it’s my way of showing what I know, what I’ve done, and how I think. It’s also my invitation for businesses, creators, and brands to connect with me, collaborate, and create something meaningful online.

This isn’t a perfect example of excellence. It’s a living project that changes—just like SEO.

Let’s Talk

Thank you if you’ve read till now.

I hope this helped you understand my approach to SEO: with strategy, empathy, and relentless curiosity. Whether you’re running a business, building a brand, or just starting out—I’d love to hear your story.

And if you ever need someone to turn your keywords into conversions, let’s talk.

P.S. If you’re wondering what keyword this blog is optimized for… it’s “keyword.” Just a little SEO inside joke.